Hair Care Market Trends, Industry Share, Growth Drivers, Business Opportunities and Demand Forecast to 2028

According to Fortune Business Insights™, the global hair care market size is expected to showcase exponential growth by reaching USD 112.97 billion by 2028 while exhibiting a CAGR of 5.6% between 2021 and 2028. This information is published by Fortune Business Insights in its latest report, titled “Hair Care Market, 2021 – 2028” The report further mentions that the market stood at USD 75.06 billion in 2020. Factors such as the increasing cases of hair loss among men, coupled with the prevalence of several hair-related ailments, is anticipated to boost the adoption of the product globally. According to a study published in the Journal of Clinical and Diagnostic Research in 2018, 60.3% of working-class males suffer from hair loss problems, while 17.1% experience dandruff problems.

The market Exhibited a Negative Growth Rate of -4.63% in 2020; Closed Stores, Lockdown to Blame

In 2020, the COVID-19 pandemic led to major disruption in human lives. The rate of infection grew at a colossal rate, along with a high mortality rate. To contain the spread of the disease, the government agencies announced a complete lockdown, and stringent imposition of social distancing norms followed. Owing to this, several stores and industries were closed hampering the operational capabilities. This led to the market exhibiting a negative growth rate of -4.63% in 2020.

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Fortune Business Insights™ lists out all the hair care market companies that are presently striving to reduce the impact of Covid-19 pandemic on the market:

• L'Oréal S.A. (Clichy, France)
• Coty Inc. (Amsterdam, North-Holland)
• Henkel AG & Co. KGaA (Düsseldorf, Germany)
• Unilever PLC (London, United Kingdom)
• The Procter & Gamble Company (Ohio, United States)
• Revlon, Inc. (New York, United States)
• Kao Corporation (Tokyo, Japan)
• Natura & Co. (State of São Paulo, Brazil)
• Johnson & Johnson (New Jersey, United States)
• Aveda Corporation (Minnesota, United States)

What does the Report Include?

The market report includes detailed analysis of several factors such as the key drivers and restraints that will impact growth. Additionally, the report provides insights into the regional analysis that covers different regions, which are contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies by them to introduce new products, announce partnerships, and collaboration that will further contribute to the market growth between 2021 and 2028. Moreover, the research analyst has adopted several research methodologies such as PESTEL and SWOT analysis to obtain information about the current trends and industry developments that will drive the market growth in the forthcoming years.

DRIVING FACTORS

Increasing Focus on Hair Maintenance Products among Men to Promote Growth

The growing westernization and the increasing spending capacity has led to a high demand for grooming products. The trend of flexing long hair and adopting unique hairstyles by men, especially in urban areas, is expected to boost the demand for the product worldwide. In April 2017, a research study by the International Journal on Trichology found that around 40% of male students in China and about 12.5% male students in India preferred coloring hair. The study further provided insight that men are not just interested in grooming themselves, but are taking significant efforts to enhance their appearance through dying, coloring, and styling. Therefore, the increasing focus on grooming has led to the high demand for hair maintenance products that will boost the global hair care market growth during the forecast period.

Market Segmentation:

Based on the product, the market is categorized into such as hair colorants, shampoo, conditioner, hair oil, and others.

• On the basis of the product, the hair colorants segment is expected to hold the largest global hair care market share during the forecast period. This is due to the increasing spending capacity on personal care products that will boost the demand for advanced hair colorants across spas, salons, etc. The segment held a market share of about 19.94% in 2020.

Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online stores, and others. Lastly, on the basis of region, the market is divided into Europe, North America, Asia-Pacific, the Middle East and Africa, and South America.

REGIONAL INSIGHTS

Europe to Remain Dominant; Increasing Beauty Businesses to Aid Growth

Among all the regions, Europe is expected to dominate the market during the forecast period. This is due to growing awareness regarding fashion and cosmetics across all age groups that is leading to a thriving beauty business in the region. Moreover, the presence of established companies such as L’Oréal and Henkel is expected to boost the demand for advanced hair care solutions. Europe stood at USD 27.09 billion in 2020.

The market in Asia-Pacific is anticipated to grow at a steady rate owing to the improved living standards. Moreover, the increasing consciousness among people regarding personal grooming in countries such as China and India will boost the demand for hair care products in the region between 2021 and 2028.

Rеаѕоnѕ to Get thіѕ Rероrt:

• A qualitative and quantitative market study based on segmentation that includes both economic and non-economic factors
• Data on market value for each section and sub-segment
• Indicates the region and market segment that is likely to expand the fastest and dominate the market.
• The consumption of the product/service in each region is highlighted, as are the factors affecting the market within each region.
• The competitive landscape includes the top players' market rankings, as well as new service/product launches, collaborations, company expansions, and acquisitions made by the companies profiled in the last few years.

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Detailed Table of Content: 

• Introduction
  • Research Scope
  • Market Segmentation
  • Research Methodology
  • Definitions and Assumptions
• Executive Summary
• Market Dynamics
  • Market Drivers
  • Market Restraints
  • Market Opportunities
  • Emerging Trends
• Key Insights
  • Overview of the Parent/Related Markets
  • Industry SWOT Analysis
  • Supply Chain and Regulatory Analysis
  • Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
  • Market Analysis and Insights (in Relation with COVID-19)
    • Impact of COVID-19 on the Market
    • Supply Chain Challenges due to the Pandemic
    • Potential Opportunities Due to COVID-19
• Global Hair Care Market Analysis, Insights, and Forecast, 2017-2028
  • Key Findings / Summary
  • Market Size Estimates and Forecast
    • By Product (Value)
      • Hair Colorants
      • Shampoo
      • Conditioner
      • Hair Oil
      • Others
    • By Distribution Channel (Value)
      • Supermarket/Hypermarket
      • Speciality Stores
      • Online Stores
      • Others
    • By Region (Value)
      • North America
      • Europe
      • Asia Pacific
      • South America
      • Middle East & Africa

TOC Continued…!

COMPETITIVE LANDSCAPE

Product Innovation Key Players to Intensify Industry Competition

The market comprises small, medium, and large companies that are striving to maintain their presence by developing advanced hair care products to maintain their presence and further expand their global footprint. Moreover, other key players are adopting organic and inorganic strategies to maintain their stronghold in the highly competitive global marketplace.

Frequently Asked Questions (FAQs):

1. Is the Hair Care Industry growing?

Answer: Fortune Business Insights says that the global market was USD 75.06 billion in 2020 and is projected to reach USD 112.97 billion by 2028.

2. Who are the key players in the Hair Care Market?

Answer: LOreal Professional, Coty Professional, Henkel AG & Co. KGaA, and Unilever are few of the key players in the market.

3. What are Key Factors Raising the Market?

Answer: The increasing number of hair-related issues drive the growth of the market.

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