Makeup Remover Market Trends, Industry Share, Growth Drivers, Business Opportunities and Demand Forecast to 2029

The global makeup remover market size is expected to grow considerably during the forecast period. The strong demand for a makeup remover from the skincare and fashion industry can enhance the market growth. Fortune Business Insights™ presents this information in its report, titled, "Makeup Remover Market, 2022-2029."

Makeup remover is extensively used in the skincare sector to eliminate dead skin, promote cellular renewal, reduce unwanted skin blemishes, and others. It is used in the fashion and modeling industry to remove makeup faster without hurting the skin. It maintains skin health by providing nourishment to the skin after the makeup is rubbed off from the face. Further, manufacturers such as Garnier launched skin cleansing products that help remove the makeup in a simple wash and protect the facial skin from the harmful chemicals in cosmetic products. Companies, such as Idunn offer multi-skin makeup removers that can be used for all skin types such as multi foam cleanser, multi cleansing oil, multi-toner, and other products. Therefore, these factors can boost the market growth in the upcoming years. 

Impact of COVID-19

Halt of Production Activities to Negatively Affect Market Growth

This market is expected to be negatively affected during the COVID-19 pandemic due to restrictions placed on production activities. The rising cases of COVID-19 cases have led to the implementation of stringent regulations by the government. Supply chain disruptions and transport restrictions resulted in the lack of raw materials required for producing makeup removers. However, the adoption of part-time shifts and reduced capacities can enable manufacturers to balance their position in the market. 

Fortune Business Insights™ lists out all the makeup remover market companies that are presently striving to reduce the impact of Covid-19 pandemic on the market:

• Johnson & Johnson

• Avon Products Inc

• Unilever

• Estée Lauder

• L'Oréal S.A.

• The Procter & Gamble Company

• Kimberly-Clark Corporation

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Highlights of the Report

The report provides an analysis of the leading segments and the recent market trends. It comprehensively discusses the impact of COVID-19 and the driving and restraining factors. Additionally, it examines the regional developments and the strategies devised by the market's prominent players. 

Drivers and Restraints

Rising Adoption of Cosmetic Products to Foster Market Growth

The demand for makeup remover is increasing rapidly due to the adoption of cosmetic products. For example, As per L’Oréal’s annual report, the cosmetic market reached approximately USD 235.85 billion globally in 2018. Further, the rising awareness among the population regarding premature aging due to prolonged exposure to makeup facilitated the demand for makeup remover. The emergence of skincare products using organic materials also facilitated the product demand. These products can protect the skin from harmful chemicals, enhance the glow of the skin and eliminate skin complications. Therefore, these factors can drive the makeup remover market growth. 

However, the skin-damaging effects of certain makeup remover products can hamper market growth. 

Regional Insights

Rising Adoption of Beauty Products to Propel Market Growth in Asia Pacific

Asia Pacific is expected to dominate in terms of the makeup remover market share due to the rising adoption of beauty products from the younger population. The rising influence of music videos, movies, and other entertainment mediums has enhanced the demand for beauty products. The emergence of Korean-pop culture and the pursuit of spotless skin have fueled the adoption of makeup remover. Additionally, companies such as Procter and Gamble, Unilever, L'Oreal S.A., and others have launched affordable products to enhance their sales. Hence, these factors can bolster market growth. 

In North America, the rising adoption of beauty products among working women can boost product demand. As per the United States Bureau of Labor and Statistics, approximately 57.1 % of women in the United States participate in the labor force. Additionally, the creation of natural makeup removers can enhance the product's demand significantly. Therefore, these factors can influence market growth. 

Segments

By type, the market is segmented into gel, wipes, and liquid. As per category, it is bifurcated into conventional and organic. Based on the end-user, it is classified into women and men. Geographically, it is clubbed into Europe, North America, South America, Asia Pacific, and the Middle East & Africa. 

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Competitive Landscape

Prominent Players Launch Innovative Products to Enhance Annual Revenue

Prominent companies operating in the market are launching innovative products to gather the consumer's demand, which, in turn, can enhance their market positions. For example, Drunk Elephant launched a makeup cleansing balm in March 2019. This product can eliminate dirt and makeup effectively from the face and enhance skin health. This launch can enable the company to attract consumers and enhance annual revenues. Further, the adoption of partnership strategies can enable companies to invest resources and create better products. It can improve their market positions significantly. 

The Global Makeup Remover Market Research/Analysis Report Contains Answers to your following Questions:

• Which Manufacturing Technology is used for Makeup Remover? What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
• Who Are the Global Key Players in This Makeup Remover Market? What are Their Company Profile, Their Product Information, and Contact Information?
• What Was Global Market Status of Makeup Remover Market? What Was Capacity, Production Value, Cost and PROFIT of Makeup Remover Market?
• What Is Current Market Status of Makeup Remover Industry? What’s Market Competition in This Industry, Both Company, and Country Wise? What’s Market Analysis of Makeup Remover Market Trends by Taking Applications and Types in Consideration?
• What Are Projections of Global Makeup Remover Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
• What Is Makeup Remover Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
• What Is Economic Impact On Makeup Remover Industry? What are Global Makeup Remover Analysis Results? What Are Global Makeup Remover Development Trends?
• What Are Market Dynamics of Makeup Remover Market? What Are Challenges and Opportunities?
• What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Makeup Remover Industry?

Industry Development

• July 2020: One/Size announced the launch of its makeup remover that is available in wipes and sprays. It is a convenient and organic option for consumers that can remove makeup efficiently.

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